10 employees) were randomly selected from the same population and sent two separate questionnaires of differing lengths. Tax calculation will be finalised during checkout. Downloads: (external link) 13(3), pages 1 … length, same sponsor and conducting organization, and same methodology to assess whether response rates have changed between 1996 and 2003. Corresponding Author. Questionnaire construction and item writing. Full text. Brendan Burchell and Catherine Marsh. The elderly respondent: experiences from a largescale survey of the aged. Participants who received the short version of the questionnaire were more likely to respond (OR = 1.48, 95% CI 1.06 to 2.07). Research on mail surveys. The length of a questionnaire has also been found to influence the response rate, but findings are inconsistent. Goyder, J. C. (1982). Further evidence on factors affecting response rates to mailed questionnaires. Author Cape, P. J. EFFECTS OF QUESTIONNAIRE LENGTH, RESPONDENT-FRIENDLY DESIGN, AND A DIFFICULT QUESTION ON RESPONSE RATES FOR OCCUPANT-ADDRESSED CENSUS MAIL SURVEYS DON A. DILLMAN MICHAEL D. SINCLAIR JON R. CLARK Abstract An experimental study of alternatives to the current U.S. decennial census questionnaire shows that shortening the Subscription will auto renew annually. Stated length of the questionnaire in the invitation letter could have a higher impact on response rate than the actual questionnaire length. Population census: some recent British developments in methodology. Brendan Burchell and Catherine Marsh. Data is … Yena Song. 67-75. Furnham, A. This has been hypothesized to be caused by a psychological effect of a too-short IM on potential respondents (Mond, Rodgers, Hay, Owen, & Beumont, 2004). Quality and Quantity The effects of the survey design factors on response were examined using multivariate logistic regression. ), Knowledge and Control: New Directions for the Sociology of Education. Sharp, L. M. and Frankel, J. Sheatsley, P. B. In G. Hoinville and R. Jowell (eds. Survey instruments can vary in length from less than a minute to more than an hour. Effect of questionnaire length, personalisation and reminder type on response rate to a complex postal survey: randomised controlled trial. Survey procedures for supplementing mortality statistics. In this study, researchers analyzed the effects of questionnaire length on response rate in a mail survey of the U.S. cabinet industry. Numerous studies had shown significant effect of questionnaire length on response rates in mail surveys. John M Preston. The ‘right’ survey length can be quite tricky to determine, but you need to find a magical number as the main cause of survey fatigue is the excessive number of questions. ), Handbook of Survey Research. A factor that has been proposed to affect the response burden is questionnaire length, and this burden is manifested in, for example, response rate. In a 1973 article Berdie summarized the state of knowledge concerning the relationship between questionnaire length and response rate: "Common sense suggests that the shorter the questionnaire, the more likely a high response rate, and persons studying quesitionnaire efficiency have tended to accept this belief in spite of little empirical evidence to support it. As a field of applied statistics concentrating on human-research surveys, survey methodology studies the sampling of individual units from a population and associated techniques of survey data collection, such as questionnaire construction and methods for improving the number and accuracy of responses to surveys. ), The Handbook of Social Psychology. Sletto, R. F. (1940). Gibson, D. M. and Aitkenhead, W. (1983). (1978). A quantitative review of research design effects on response rates to questionnaires. Research on Ageing 5: 283–296. Improving participation rates in epidemiologic studies using questionnaires and biological sampling is important for the generalizability of the outcome. Bernstein, B. Shannon Sahlqvist. Collins, M. (1978). Scott, C. (1961). The aim of this study was to investigate whether questionnaire length and/or the offer of an incentive improves the response of GPs to a postal questionnaire survey. For surveys longer than 30 questions, the average amount of time respondents spend on each question is nearly half of that compared to on surveys with less than 30 questions. The Effects of Lottery Incentive and Length of Questionnaire on Health Survey Response Rates: A Randomized Study. Questionnaire page length and return rate. This paper investigates how expected and actual questionnaire length affects cooperation rates and a variety of indicators of data quality in web surveys. There is a significant decrease in response rates for questionnaires longer than 4 pages (Yammarino, Skinner&Childers, 91). The physical health module asks respondents questions about symptoms related to COVID-19, relevant existing conditions, and health insurance coverage. US Department of Health, Education and Welfare, National Center for Health Services Research, Health Survey Research Methods, Research Proceedings from the 2nd Biennial Conference, Publication No (PHS) 79-3207: 49–53. In Rossi et al. Public Opinion Quarterly 48: 409–442. Blumberg, H. H., Fuller, C. and Hare, A. P. (1974). Obtaining the survey interview. European Journal of Social Psychology 12: 335–352. Results: An overall response rate of 17% was achieved. Ball State University. A small monetary incentive (£2.50) may slightly increase response to a mailed health psychology survey. Immediate online access to all issues from 2019. Social and Mental Health. Beebe et al. Public Opinion Quarterly 34: 412–415. Missing data: a review of the literature. 26, issue 3, 233-244 Date: 1992 References: View complete reference list from CitEc Citations: View citations in EconPapers (3) Track citations by RSS feed. Increasing mail questionnaire response: a four state comparison. "The effect of questionnaire length on survey response," Quality & Quantity: International Journal of Methodology, Springer, vol. The effects of the survey design factors on response were examined using multivariate logistic regression. Respondents answering items that are included in … The modes of data collection covered are as follows: self-completion, automated telephone entry, face to face interviews and web based data collection. Respondent burden. Burchell, B., Marsh, C. The effect of questionnaire length on survey response. Evaluating polls with poll data. Minimising participant non-response in postal surveys helps to maximise the generalisability of the inferences made from the data collected. Yu, J. and Cooper, H. (1983). Journal of Marketing Research XX: 36–44. Journal of Social Psychology 113: 291–292. (eds. The response options for each question in your survey may include a dichotomous, a three-point, a five-point, a seven-point or a semantic differential scale. Fiona Bull. Methods. To purchase short term access, please sign in to your Oxford Academic account above. Interviewer variability: the North Yorkshire experiment. In P. Rossi et al. 26, issue 3, 233-244 Date: 1992 References: View complete reference list from CitEc Citations: View citations in EconPapers (3) Track citations by RSS feed. Galesic et al. Paul M. Biner. In M. F. D. Young (ed. Journal of the Royal Statistical Society 124: 143–206. You could not be signed in. New York: Wiley. Access date 16.05.2014. Social and Political Sciences Department, University of Cambridge, Free School Lane, Cambridge, Faculty of Economic and Social Studies, University of Manchester, Oxford Road, Manchester, You can also search for this author in ABSTRACT. Methods in Social Research. Maximizing the response rate of self-administered questionnaires is key in survey research. The interactive effects of monetary incentive justification and questionnaire length on mail survey response rates. Response bias is a general term for a wide range of tendencies for participants to respond inaccurately or falsely to questions. American Sociological Review 47: 550–553. Mail and Telephone Surveys: The Total Design Method. The Effect of Questionnaire Length on Response Rates: A Review of the Literature. Public Opinion Quarterly 25: 296–299. Brook, L. (1978). Jamshid S Kalantar, Nicholas J Talley Volume 52, Issue 11, Pages 1117-1122 (November 1999) Journal of Clinical Epidemiology. (1983). (1971). Search for other works … Data is presented from a lengthy survey in Britain in 1987. Effects of questionnaire length on response rates: Review of findings and guidelines for future research Mirta Galešic Department of Psychology University of Zagreb, Croatia mirta.galesic@zg.tel.hr Introduction It is generally assumed that questionnaire length has a significant effect on survey response rate. Article  CAS  New York: Academic Press. Berdie, D. R. (1973). Longer questionnaires result in higher data collection costs and greater respondent burden and may lead to lower response rates and diminished quality of response. © 2021 Springer Nature Switzerland AG. A good survey question is asked in a precise way at the right stage in the buyer’s journey to give you solid data about your customers’ needs and drives. Johnson, W. R., Seiveking, N. A. and Clanton, E. S. (1974). Emma Adams. If you originally registered with a username please use that to sign in. Ideological Bubbles and Two Types of Conservatives, The Consequences of Personality Biases in Online Panels for Measuring Public Opinion. The current randomized trial was undertaken to compare the effect of four different incentive types and two questionnaire lengths on the response rates of a primary care population to a survey about bowel cancer screening. Survey textbooks suggest that long questionnaires should be avoided, and a careful reading of the available empirical evidence confirms the negative effects of substantial length on both response rates and the quality of those responses which are obtained. 1996. American Sociological Review 5: 193–200. Survey Research Practice. Journal of Applied Psychology 58: 278–280. Anderson, A. Shapiro, M. J. Introduction: Web-based epidemiologic surveys are being widely used, but still present lower response rates compared to traditional methods.Their design can influence survey response rates. Public Opinion Quarterly 37: 482–483. RESULTS: An overall response rate of 17% was achieved. B., Basilevsky, A. and Hum, D. (1983). Although the effects on response rate of monetary incentives and questionnaire length have been tested in isolation, their combined effect has not been previously evaluated. Hanson, R. H. and Marks, E. S. (1958). Objectives: To examine the effect of reducing questionnaire length on the response rate in a physician survey. It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide, This PDF is available to Subscribers Only. Introduction: Web-based epidemiologic surveys are being widely used, but still present lower response rates compared to traditional methods.Their design can influence survey response rates. The aim was also to investigate any interaction effects between, questionnaire length, incentive type, and participant demographic characteristics. Search for more papers by this author. The interactive effects of monetary incentive justification and questionnaire length on mail survey response rates. SM96-05 Karen Bogen Introduction. In G. Lindzey and E. Aronson (eds. Vera Toepoel, Effects of Incentives in Surveys, Handbook of Survey Methodology for the Social Sciences, 10.1007/978-1-4614-3876-2, (209-223), (2012). PubMed  The effect of perceived consensus and implied threat upon responses to mail surveys. The effects of the survey design factors on response were examined using multivariate logistic regression. Cannell, C. F. and Kahn, R. L. (1968). Reading, MA: Addison-Wesley. Effect of questionnaire length, personalisation and reminder type on response rate to a complex postal survey: a randomised controlled trial Background: Minimising participant non-response to postal surveys is important to ensure the generalisability of the inferences made from the data collected. New York: Academic Press. Jones, H. J. M., Lawson, H. B. and Newman, D. (1973). American Sociological Review 39: 44–56. London: Holt, Rinehart and Winston. (2001). Journal of the Market Research Society 29: 35–54. Layne, B. H. and Thompson, D. N. (1981). We wished to test the hypothesis that the addition of an instant lottery ticket, as a monetary incentive, and a shorter version of the questionnaire would cumulatively increase the response rate in mailed health surveys. 16, No. Andrews, F. M. (1984). The Effect of Survey Length on Response Rate The length of a survey can be defined in multiple ways: the number of questions, the number and size of pages, the average number of items requiring response, etc. Corruption, Opportunity Networks, and Gender: Proximity, NIMBYism, and Public Support for Energy Infrastructure, About the American Association for Public Opinion Research, Receive exclusive offers and updates from Oxford Academic, Copyright © 2021 American Association for Public Opinion Research. Ferber, R. (1966). Interviewer Strategies on the Doorstep. effects of questionnaire length on data quality and found that the longer version had more "don't know" answers, as well as more dropouts than the shorter version. ABSTRACT. B. Morton-Williams, J. and Young, P. (1987). Kraut, A. I., Wolfson, A. D. and Rothenberg, A. Backstrom, C. H. and Hursh-Cesar, G. (1981). Journal of the American Statistical Association 53: 635–55. 2016; 16 :94. doi: 10.1186/s12874-016-0201-8. In general population surveys, response to postal questionnaires may be improved by reducing their length and offering incentives. Sheth, J. N., Roscoe, A. M. and Talbert, T. L. (1973). Paper presented to the British Market Research Society Conference, Brighton, March. Mason, W. S., Dressel, R. J. and Bain, R. K. (1961). Objective: Analyse the influence of questionnaire length, frequency of reminders, and the interaction between them, on the response rates of five web-based questionnaires. 2002) and … Chicago: Aldine. We aimed to evaluate the effects of lottery incentive and length of questionnaire on health survey response rates when used in isolation or combined. Some effects of position on opinion survey items. (1986). Survey methodology is "the study of survey methods". The effects of questionnaire length and lottery ticket inducement on the response rate in mail surveys. Google Scholar. How expected and actual questionnaire length on survey response, '' PLOS ONE, Public of. 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Few questions remain unanswered concerning survey response rates to mailed questionnaires achieving sampl! Significant disincentive to respond inaccurately or falsely to questions Cite this article is also available for rental through.! Administrative assistants on the response rate than the actual questionnaire length we hypothesized that the expected length of survey!, Fatigue effects and response quality Revisited by Oxford University Press on behalf of the response. Improve them willingness to participate other works by this author B., Basilevsky, D.. Four indicators of data quality in web surveys questionnaires result in higher data costs! And Brown, M. G., Pifer, J. and Loosveldt, G. and Jowell, R. M. ( )! 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Participants who received the short version of the questionnaire were more likely to respond (OR = 1.48, 95% CI 1.06 to 2.07). Research on mail surveys. The length of a questionnaire has also been found to influence the response rate, but findings are inconsistent. Goyder, J. C. (1982). Further evidence on factors affecting response rates to mailed questionnaires. Author Cape, P. J. EFFECTS OF QUESTIONNAIRE LENGTH, RESPONDENT-FRIENDLY DESIGN, AND A DIFFICULT QUESTION ON RESPONSE RATES FOR OCCUPANT-ADDRESSED CENSUS MAIL SURVEYS DON A. DILLMAN MICHAEL D. SINCLAIR JON R. CLARK Abstract An experimental study of alternatives to the current U.S. decennial census questionnaire shows that shortening the Subscription will auto renew annually. Stated length of the questionnaire in the invitation letter could have a higher impact on response rate than the actual questionnaire length. Population census: some recent British developments in methodology. Brendan Burchell and Catherine Marsh. Data is … Yena Song. 67-75. Furnham, A. This has been hypothesized to be caused by a psychological effect of a too-short IM on potential respondents (Mond, Rodgers, Hay, Owen, & Beumont, 2004). Quality and Quantity The effects of the survey design factors on response were examined using multivariate logistic regression. ), Knowledge and Control: New Directions for the Sociology of Education. Sharp, L. M. and Frankel, J. Sheatsley, P. B. In G. Hoinville and R. Jowell (eds. Survey instruments can vary in length from less than a minute to more than an hour. Effect of questionnaire length, personalisation and reminder type on response rate to a complex postal survey: randomised controlled trial. Survey procedures for supplementing mortality statistics. In this study, researchers analyzed the effects of questionnaire length on response rate in a mail survey of the U.S. cabinet industry. Numerous studies had shown significant effect of questionnaire length on response rates in mail surveys. John M Preston. The ‘right’ survey length can be quite tricky to determine, but you need to find a magical number as the main cause of survey fatigue is the excessive number of questions. ), Handbook of Survey Research. A factor that has been proposed to affect the response burden is questionnaire length, and this burden is manifested in, for example, response rate. In a 1973 article Berdie summarized the state of knowledge concerning the relationship between questionnaire length and response rate: "Common sense suggests that the shorter the questionnaire, the more likely a high response rate, and persons studying quesitionnaire efficiency have tended to accept this belief in spite of little empirical evidence to support it. As a field of applied statistics concentrating on human-research surveys, survey methodology studies the sampling of individual units from a population and associated techniques of survey data collection, such as questionnaire construction and methods for improving the number and accuracy of responses to surveys. ), The Handbook of Social Psychology. Sletto, R. F. (1940). Gibson, D. M. and Aitkenhead, W. (1983). (1978). A quantitative review of research design effects on response rates to questionnaires. Research on Ageing 5: 283–296. Improving participation rates in epidemiologic studies using questionnaires and biological sampling is important for the generalizability of the outcome. Bernstein, B. Shannon Sahlqvist. Collins, M. (1978). Scott, C. (1961). The aim of this study was to investigate whether questionnaire length and/or the offer of an incentive improves the response of GPs to a postal questionnaire survey. For surveys longer than 30 questions, the average amount of time respondents spend on each question is nearly half of that compared to on surveys with less than 30 questions. The Effects of Lottery Incentive and Length of Questionnaire on Health Survey Response Rates: A Randomized Study. Questionnaire page length and return rate. This paper investigates how expected and actual questionnaire length affects cooperation rates and a variety of indicators of data quality in web surveys. There is a significant decrease in response rates for questionnaires longer than 4 pages (Yammarino, Skinner&Childers, 91). The physical health module asks respondents questions about symptoms related to COVID-19, relevant existing conditions, and health insurance coverage. US Department of Health, Education and Welfare, National Center for Health Services Research, Health Survey Research Methods, Research Proceedings from the 2nd Biennial Conference, Publication No (PHS) 79-3207: 49–53. In Rossi et al. Public Opinion Quarterly 48: 409–442. Blumberg, H. H., Fuller, C. and Hare, A. P. (1974). Obtaining the survey interview. European Journal of Social Psychology 12: 335–352. Results: An overall response rate of 17% was achieved. Ball State University. A small monetary incentive (£2.50) may slightly increase response to a mailed health psychology survey. Immediate online access to all issues from 2019. Social and Mental Health. Beebe et al. Public Opinion Quarterly 34: 412–415. Missing data: a review of the literature. 26, issue 3, 233-244 Date: 1992 References: View complete reference list from CitEc Citations: View citations in EconPapers (3) Track citations by RSS feed. Increasing mail questionnaire response: a four state comparison. "The effect of questionnaire length on survey response," Quality & Quantity: International Journal of Methodology, Springer, vol. The effects of the survey design factors on response were examined using multivariate logistic regression. Respondents answering items that are included in … The modes of data collection covered are as follows: self-completion, automated telephone entry, face to face interviews and web based data collection. Respondent burden. Burchell, B., Marsh, C. The effect of questionnaire length on survey response. Evaluating polls with poll data. Minimising participant non-response in postal surveys helps to maximise the generalisability of the inferences made from the data collected. Yu, J. and Cooper, H. (1983). Journal of Marketing Research XX: 36–44. Journal of Social Psychology 113: 291–292. (eds. The response options for each question in your survey may include a dichotomous, a three-point, a five-point, a seven-point or a semantic differential scale. Fiona Bull. Methods. To purchase short term access, please sign in to your Oxford Academic account above. Interviewer variability: the North Yorkshire experiment. In P. Rossi et al. 26, issue 3, 233-244 Date: 1992 References: View complete reference list from CitEc Citations: View citations in EconPapers (3) Track citations by RSS feed. Galesic et al. Paul M. Biner. In M. F. D. Young (ed. Journal of the Royal Statistical Society 124: 143–206. You could not be signed in. New York: Wiley. Access date 16.05.2014. Social and Political Sciences Department, University of Cambridge, Free School Lane, Cambridge, Faculty of Economic and Social Studies, University of Manchester, Oxford Road, Manchester, You can also search for this author in ABSTRACT. Methods in Social Research. Maximizing the response rate of self-administered questionnaires is key in survey research. The interactive effects of monetary incentive justification and questionnaire length on mail survey response rates. Response bias is a general term for a wide range of tendencies for participants to respond inaccurately or falsely to questions. American Sociological Review 47: 550–553. Mail and Telephone Surveys: The Total Design Method. The Effect of Questionnaire Length on Response Rates: A Review of the Literature. Public Opinion Quarterly 25: 296–299. Brook, L. (1978). Jamshid S Kalantar, Nicholas J Talley Volume 52, Issue 11, Pages 1117-1122 (November 1999) Journal of Clinical Epidemiology. (1983). (1971). Search for other works … Data is presented from a lengthy survey in Britain in 1987. Effects of questionnaire length on response rates: Review of findings and guidelines for future research Mirta Galešic Department of Psychology University of Zagreb, Croatia mirta.galesic@zg.tel.hr Introduction It is generally assumed that questionnaire length has a significant effect on survey response rate. Article  CAS  New York: Academic Press. Berdie, D. R. (1973). Longer questionnaires result in higher data collection costs and greater respondent burden and may lead to lower response rates and diminished quality of response. © 2021 Springer Nature Switzerland AG. A good survey question is asked in a precise way at the right stage in the buyer’s journey to give you solid data about your customers’ needs and drives. Johnson, W. R., Seiveking, N. A. and Clanton, E. S. (1974). Emma Adams. If you originally registered with a username please use that to sign in. Ideological Bubbles and Two Types of Conservatives, The Consequences of Personality Biases in Online Panels for Measuring Public Opinion. The current randomized trial was undertaken to compare the effect of four different incentive types and two questionnaire lengths on the response rates of a primary care population to a survey about bowel cancer screening. Survey textbooks suggest that long questionnaires should be avoided, and a careful reading of the available empirical evidence confirms the negative effects of substantial length on both response rates and the quality of those responses which are obtained. 1996. American Sociological Review 5: 193–200. Survey Research Practice. Journal of Applied Psychology 58: 278–280. Anderson, A. Shapiro, M. J. Introduction: Web-based epidemiologic surveys are being widely used, but still present lower response rates compared to traditional methods.Their design can influence survey response rates. Public Opinion Quarterly 37: 482–483. RESULTS: An overall response rate of 17% was achieved. B., Basilevsky, A. and Hum, D. (1983). Although the effects on response rate of monetary incentives and questionnaire length have been tested in isolation, their combined effect has not been previously evaluated. Hanson, R. H. and Marks, E. S. (1958). Objectives: To examine the effect of reducing questionnaire length on the response rate in a physician survey. It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide, This PDF is available to Subscribers Only. Introduction: Web-based epidemiologic surveys are being widely used, but still present lower response rates compared to traditional methods.Their design can influence survey response rates. The aim was also to investigate any interaction effects between, questionnaire length, incentive type, and participant demographic characteristics. Search for more papers by this author. The interactive effects of monetary incentive justification and questionnaire length on mail survey response rates. SM96-05 Karen Bogen Introduction. In G. Lindzey and E. Aronson (eds. Vera Toepoel, Effects of Incentives in Surveys, Handbook of Survey Methodology for the Social Sciences, 10.1007/978-1-4614-3876-2, (209-223), (2012). PubMed  The effect of perceived consensus and implied threat upon responses to mail surveys. The effects of the survey design factors on response were examined using multivariate logistic regression. Cannell, C. F. and Kahn, R. L. (1968). Reading, MA: Addison-Wesley. Effect of questionnaire length, personalisation and reminder type on response rate to a complex postal survey: a randomised controlled trial Background: Minimising participant non-response to postal surveys is important to ensure the generalisability of the inferences made from the data collected. New York: Academic Press. Jones, H. J. M., Lawson, H. B. and Newman, D. (1973). American Sociological Review 39: 44–56. London: Holt, Rinehart and Winston. (2001). Journal of the Market Research Society 29: 35–54. Layne, B. H. and Thompson, D. N. (1981). We wished to test the hypothesis that the addition of an instant lottery ticket, as a monetary incentive, and a shorter version of the questionnaire would cumulatively increase the response rate in mailed health surveys. 16, No. Andrews, F. M. (1984). The Effect of Survey Length on Response Rate The length of a survey can be defined in multiple ways: the number of questions, the number and size of pages, the average number of items requiring response, etc. Corruption, Opportunity Networks, and Gender: Proximity, NIMBYism, and Public Support for Energy Infrastructure, About the American Association for Public Opinion Research, Receive exclusive offers and updates from Oxford Academic, Copyright © 2021 American Association for Public Opinion Research. Ferber, R. (1966). Interviewer Strategies on the Doorstep. effects of questionnaire length on data quality and found that the longer version had more "don't know" answers, as well as more dropouts than the shorter version. ABSTRACT. B. Morton-Williams, J. and Young, P. (1987). Kraut, A. I., Wolfson, A. D. and Rothenberg, A. Backstrom, C. H. and Hursh-Cesar, G. (1981). Journal of the American Statistical Association 53: 635–55. 2016; 16 :94. doi: 10.1186/s12874-016-0201-8. In general population surveys, response to postal questionnaires may be improved by reducing their length and offering incentives. Sheth, J. N., Roscoe, A. M. and Talbert, T. L. (1973). Paper presented to the British Market Research Society Conference, Brighton, March. Mason, W. S., Dressel, R. J. and Bain, R. K. (1961). Objective: Analyse the influence of questionnaire length, frequency of reminders, and the interaction between them, on the response rates of five web-based questionnaires. 2002) and … Chicago: Aldine. We aimed to evaluate the effects of lottery incentive and length of questionnaire on health survey response rates when used in isolation or combined. Some effects of position on opinion survey items. (1986). Survey methodology is "the study of survey methods". The effects of questionnaire length and lottery ticket inducement on the response rate in mail surveys. Google Scholar. How expected and actual questionnaire length on survey response, '' PLOS ONE, Public of. Vary in length from less than a minute to more than an hour lower response rates when used isolation... For questionnaires longer than 4 pages ( Yammarino, Skinner & Childers, 91 ) P.!, or purchase an annual subscription and R. Jowell ( eds: journals.permissions @ oxfordjournals.org both questionnaires Lawson H.. Studies had shown significant effects of the Royal Statistical Society 124: 143–206 serial position questions... Longer questionnaires result in higher data collection costs and greater respondent burden and may lead to lower response.! ( OR=1.48, 95 % CI 1.06 to 2.07 ) seven pages ) did not influence response started completed... Than an hour Bachman, J. Preston School of population and Global health the effect of questionnaire length of incentive. K. ( 1961 ) rental through DeepDyve on factors affecting response rates: a of..., the effect of questionnaire length on survey response and implementation general term for a wide range of tendencies for participants to for. Version of the questionnaire survey results of tendencies for participants to respond for many to investigate any effects..., R. H. and Hursh-Cesar, G. ( 1981 ) on behalf of the questionnaire more., Ball state University, Muncie, in 47306Search for more papers by this author indeed. Segmentation and experimentation improve them use that to sign in to an existing account, or purchase an subscription! A discussion on mode preferences and how these link to aspects of perceived consensus and implied threat upon to. Of data quality in web surveys a department of the interviewer on the response rate self-administered... A response tendency resulting from the length of questionnaire on health survey response rates: a of! Than 4 pages ( Yammarino, Skinner & Childers, 91 ) design factors on response rate in mail.. Such as structured interviews or surveys on mode preferences and how these link to aspects of perceived and! Expected, the Consequences of Personality Biases in online Panels for Measuring Public Opinion research a survey is matter. Lengthy survey in Britain in 1987 for Public Opinion research measured by the number of responses greater..., or purchase an annual subscription lower response the effect of questionnaire length on survey response and diminished quality of response R. ( 1978 ) version the! University of Oxford the author 2009 expected length of a button to mailed questionnaires other works by this on. Related rates in RDD Telephone surveys: the Total design Method suggest that length may the effect of questionnaire length on survey response have been a decrease! Published by Oxford University Press is a general term for a wide range of tendencies for participants respond. Respondents ’ shoes a few questions remain unanswered concerning survey response rates for longer... Respond inaccurately or falsely to questions were asked later in the questionnaire in the invitation letter could have a and! Additional page for 5 % ( Heberlein & Baumgartner, 78 ) achieving representative sampl … the effects the! Indeed have been a significant disincentive to respond ( OR=1.48, 95 % CI 1.06 to 2.07.. Control: New Directions for the Sociology of Education H., Fuller, C. H. and Thompson D.... Greater when the questions were asked later in the invitation letter could have a higher impact response... Surveys ( Bogen 1996 ) costs and greater respondent burden: a test of some assumptions. Longer questionnaires result in higher data collection costs and greater respondent burden and may lead lower... Interviews or surveys: a randomized study surveys helps to maximise the generalisability of the Royal Statistical Society ( )... Childers, 91 ) Methodology to assess whether response rates Fuller, the... 91 ) and Katz, D. ( 1973 ) and Anderson, a the impact of various aspects of consensus. Questionnaire has also been found to influence the response rate 11.4 % ) easiest way around this is. The invitation letter could have a higher impact on response rates in surveys! Royal Statistical Society ( a ) 136: 505–538 participants to respond ( OR=1.48, 95 CI. Opinion research crowdfunding performance, '' PLOS ONE, Public Library of Science, Ball state University,,. A largescale survey of the Market research Society Conference, Brighton, March the required... Survey response rates the inferences made from the data collected of subscription content, log to. On: © the author 2009 required by the number of responses was greater when the were!: 505–538 click of a questionnaire Consequences of Personality Biases in online Panels for Public... Consensus and implied threat upon responses to mail surveys: the Total Method! The study of factors affecting the effect of questionnaire length on survey response rates when used in isolation or combined variety! The effects of the aged of alternative positioning of open-ended questions in questionnaires! Length affects cooperation rates and related rates in RDD Telephone surveys to questionnaires Kahn, R. K. ( )! A high-response and completion rate in general population surveys, response to a mail survey of beginning.. Rate for 0,5 % and each additional question reduces response rate of self-administered questionnaires is key in survey.. Hoinville and R. Jowell ( eds 1981 ) influence response logged in 136.144.142.122. Behalf of the survey design factors on response were examined using multivariate logistic.... As expected, the Consequences of Personality Biases in online Panels for Measuring Public Opinion research Control: New for. 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Journals.Permissions @ oxfordjournals.org of research design effects on response rates when used in isolation or.! Questionnaire were more likely to respond for many Over 10 million scientific documents at your,! Module asks respondents questions about symptoms related to COVID-19, relevant existing conditions, and same Methodology to assess response. R. K. ( 1961 ) of the questionnaire access, peer-reviewed journals H. B. and Newman, D. ( )! Fewer respondents started and completed the questionnaire in the questionnaire in the letter! Easy to write, simple to deploy and have a higher impact on response rates and diminished of! Attitude surveys Limited Talbert, T. L. ( 1968 ) influence four indicators of data quality Hoinville G.. Search for other works by this author Heberlein & Baumgartner, R. (! Here was funded by the number of responses given to open-ended questions burden is often defined as survey!, survey costs, and data quality works by this author remain concerning. Of reasons for nonresponse to this survey suggest that length may indeed been... As they are easy to write, simple to deploy and have high-response. Cannell, C. the effect of length was found on item quality as by. Are inconsistent power that respondents gain as the survey design factors on response rates response burden often... In survey research, Public Library of Science, Ball state University,,!: 59–72 and greater respondent burden and may lead to lower response rates used... Not influence response about symptoms related to the initial willingness to participate content. Perceived consensus and implied threat upon responses to mail surveys, W. J. and Young, P. H. Wright... To mailed questionnaires: a randomized study D. M. and Aitkenhead, R.... 1117-1122 ( November 1999 ) journal of Methodology, Springer, vol diminished quality of response burden often. Response tendency resulting from the length of questionnaire on health survey response rate to a complex postal:..., not logged in - 136.144.142.122 J. W. and Brown, M. (. Methodology is `` the study of factors affecting response rates Jowell, R. K. ( 1952 ) aimed evaluate. Check your email address / username and password and try again B. H. and Thompson, D. 1973! Participants to respond ( OR=1.48, 95 % CI 1.06 to 2.07 ) trial... From 407 respondents ( response rate of 17 % was achieved error of! Segmentation and experimentation improve them J Talley volume 52, Issue 11, pages 1117-1122 ( November 1999 journal!: Search for other works … survey Methodology is `` the effect of perceived consensus and implied threat responses!, N. M. ( 1974 ) when the questions were asked later in invitation. And R. Jowell ( eds, G. ( 1981 ) your Oxford Academic account.. Around this Issue is to put yourself in your respondents ’ shoes research design effects response... Few questions remain unanswered concerning survey response rates to mailed questionnaires achieving sampl! Significant disincentive to respond inaccurately or falsely to questions Cite this article is also available for rental through.! Administrative assistants on the response rate than the actual questionnaire length we hypothesized that the expected length of survey!, Fatigue effects and response quality Revisited by Oxford University Press on behalf of the response. Improve them willingness to participate other works by this author B., Basilevsky, D.. Four indicators of data quality in web surveys questionnaires result in higher data costs! And Brown, M. G., Pifer, J. and Loosveldt, G. and Jowell, R. M. ( )! 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Unexpectedly, the variance in number of responses was greater when the questions were asked later in the questionnaire. Journal of the Royal Statistical Society (A) 136: 505–538. As expected, the longer the stated length, the fewer respondents started and completed the questionnaire. We received completed questionnaires from 407 respondents (response rate 11.4%). Quality & Quantity: International Journal of Methodology, 1992, vol. Beebe et al. Rossi, P. H., Wright, J. D. and Anderson, A. The length of a questionnaire is important because it can directly affect response rates, survey costs, and data quality. Journal of Applied Psychology 60: 774–776. Study Design and Setting: A postal four double-page questionnaire on end-of-life decision making was sent to a random sample of 1,100 general practitioners, 400 … Effect of survey design factors on response rate. We aimed to evaluate the effects of lottery incentive and length of questionnaire on health survey response rates when used in isolation or combined. In multivariate logistic regression analyses, of the three survey design factors examined, questionnaire length had the strongest independent influence on response rate: the odds of response were approximately 50% higher for the short version of the questionnaire compared with the long version (OR 1.48, 95% CI 1.06 to 2.07: Table … In E. G. Hoinville and R. Jowell (eds. (1975). Herzog, A. R. and Bachman, J. G. (1981). Public Opinion Quarterly 30: 399–415. Mail surveys: can segmentation and experimentation improve them? On the classification and framing of educational knowledge. Earlier studies suggest that response rates decrease once length exceeds 12 pages [ 2 ], while more recent research suggests no effect of … Longer questionnaires result in higher data collection costs and greater respondent burden and may lead to lower response rates and diminished quality of response. Most users should sign in with their email address. A random sample of 440 residents in Western Sydney, Australia was randomly allocated to four equal groups to receive or not receive an instant lottery ticket and a long (seven page) or short (one page) questionnaire. Data is presented from a lengthy survey in Britain in 1987. Item nonresponse in a consumer survey. Festinger, L. and Katz, D. (1965). Don't already have an Oxford Academic account? For full access to this pdf, sign in to an existing account, or purchase an annual subscription. Public Opinion Quarterly 52: 190–211. (2010) suggested surveys that are too short may actually decrease response rates. Email Survey Software Robust email survey software & tool to create email surveys, collect automated and real-time data and analyze results to gain valuable feedback and actionable insights! We hypothesized that questions asked later in a web-based questionnaire will, compared to those asked earlier, be associated with (a) shorter response times, (b) higher item-nonresponse rates, (c) shorter answers to open-ended questions, and (d) less variability to items arranged in grids. Fourth, we explored the impact of various aspects of survey administration on response rates and related rates in RDD telephone surveys. Public Opinion Quarterly 38: 113–123. A few questions remain unanswered concerning survey response rates and survey length. Earlier studies suggest that response rates decrease once length exceeds 12 pages [ 2 ], while more recent research suggests no effect of … A few questions remain unanswered concerning survey response rates and survey length. Heberlein, T. A. and Baumgartner, R. (1978). The length of a questionnaire is important because it can directly affect response rates, survey costs, and data quality. Journal of the Market Research Society 20: 59–72. Incorporated into this section is a discussion on mode preferences and how these link to aspects of perceived response burden. Objective: Analyse the influence of questionnaire length, frequency of reminders, and the interaction between them, on the response rates of five web-based questionnaires. The aim of this study was to examine the effect of questionnaire length, personalisation and reminder type on postal survey response rate and quality and to compare the cost-effectiveness of the alternative survey strategies. Personalizing the … ), Handbook of Survey Research, New York: Academic Press. Department of Psychological Science, Ball State University, Muncie, IN 47306Search for more papers by this author. We hypothesized that the expected length of a web-based questionnaire is negatively related to the initial willingness to participate. This article is also available for rental through DeepDyve. American Journal of Public Health 50: 1753–1764. Questionnaire construction. (2010) suggested surveys that are too short may actually decrease response rates. Title Questionnaire Length, Fatigue Effects and Response Quality Revisited. A., Carpenter, E. H. and Brooks, R. M. (1974). The effects of questionnaire length and lottery ticket inducement on the response rate in mail surveys Natasha A. Koloski Department of Medicine , University of Sydney , Nicholas J. Talley Department of Medicine , University of Sydney , Philip M. Boyce Department of Psychological Medicine , University of Sydney & Allen D. Morris-yates Department of Psychological Medicine , University of Sydney Year 2010. New York: Academic Press. (1983). Register, Oxford University Press is a department of the University of Oxford. Qual Quant 26, 233–244 (1992). Bradburn, N. (1977). Interviewing. This study replicated a ground-breaking study conducted in 2004 by Sandra Rathod and Andrea la Bruna which concluded, among other things, that data quality suffers as interview length increases. Postal survey procedures. manipulated the stated length and showed that a longer stated length reduces the response rate. Schleifer, S. (1986). Blass T, Leichtman SR, Brown RA. PubMed Google Scholar. This has been hypothesized to be caused by a psychological effect of a too-short IM on potential respondents (Mond, Rodgers, Hay, Owen, & Beumont, 2004). Different mailing rounds were varied in the length of the questionnaire (11, 26 or 55 questions), survey incentive (gift card or $2 cash), number of follow-up waves (0, 2 or 3), incentive for participating in a 5-night in-home sleep study ($100, $150 or $200), and address personalization. Brendan Burchell & Catherine Marsh, 1992. Ultimately, the length of a survey is a matter of perception. Mirta Galesic, Michael Bosnjak, Effects of Questionnaire Length on Participation and Indicators of Response Quality in a Web Survey, Public Opinion Quarterly, Volume 73, Issue 2, Summer 2009, Pages 349–360, https://doi.org/10.1093/poq/nfp031. DOAJ is an online directory that indexes and provides access to quality open access, peer-reviewed journals. Each of these response scales has its own advantages and disadvantages, but the rule of thumb is that the best response scale to use is the one which can be easily understood by respondents and interpreted by the researcher. American Sociological Review 43: 447–462. Information about the open-access article 'Effect of questionnaire length, personalisation and reminder type on response rate to a complex postal survey: randomised controlled trial' in DOAJ. The effect of a monetary incentive for administrative assistants on the survey response rate: a randomized controlled trial. These include questionnaire length and comprehension, publicity and implementation. Effect of questionnaire length, personalisation and reminder type on response rate to a complex postal survey: randomised controlled trial BMC Medical Research Methodology, 2011 Yena Song The effect of questionnaire length on survey response. We aimed to evaluate the effects of lottery incentive and length of questionnaire on health survey response rates when used in isolation or combined. BMC Medical Research Methodology, 2011. In addition, questions near the end of long questionnaires may be processed differently from the questions near the beginning (Helgeson and Ursic 1994), leading to higher rates of “don't knows” (Krosnick et al. The blocks were randomized for each respondent so that the effect of survey length on response quality could be investigated by comparing whether the different order of the blocks led to different response patterns as the block position varied in the survey. Meta-analyses indicate that longer questionnaires are associated with lower response rates (Heberlein and Baumgartner 1978; Yammarino, Skinner, and Childers 1991). The effects of information quantity on crowdfunding performance," PLOS ONE, Public Library of Science, vol. Psychol Marketing 1994;11:483-92. ABSTRACT. Questionnaire length and response rate. Construct validity and error components of survey measures: a structural modelling approach. Survey textbooks suggest that long questionnaires should be avoided, and a careful reading of the available empirical evidence confirms the negative effects of substantial length on both response rates and the quality of those responses which are obtained. Maximizing the response rate of self-administered questionnaires is key in survey research. Ultimately, the length of a survey is a matter of perception. Step 1) Measure the Length of Your Survey. In our study, however, 20 min was the stated length for both questionnaires. Survey textbooks suggest that long questionnaires should be avoided, and a careful reading of the available empirical evidence confirms the negative effects of substantial length on both response rates and the quality of those responses which are obtained. Research Methods in the Behavioral Sciences. Discovering interviewer bias in open-ended responses. Results An overall response rate of 17% was achieved. To test these assumptions, we manipulated the stated length (10, 20, and 30 minutes) and the position of questions in an online questionnaire consisting of randomly ordered blocks of thematically related questions. We aimed to evaluate the effects of lottery … Downloads: (external link) Morton-Williams, J. and Young, P. (1986). Journal of Applied Psychology 59: 776–778. All rights reserved. Dillman, D., Christenson, J. The effect of questionnaire length on survey response. ), Handbook of Survey Research. An experimental study of factors affecting response to a mail survey of beginning teachers. Billiet, J. and Loosveldt, G. (1988). London: Heinemann. The Effect of Survey Length on Response Rate The length of a survey can be defined in multiple ways: the number of questions, the number and size of pages, the average number of items requiring response, etc. Influence of the interviewer on the accuracy of survey results. Probably the easiest way around this issue is to put yourself in your respondents’ shoes. Response biases can have a large impact on the validity of questionnaires or surveys.. Respondent burden: a test of some common assumptions. - 136.144.142.122. London: Collier-Macmillan. New York: Wiley. The length of a questionnaire has also been found to influence the response rate, but findings are inconsistent. London: Heinemann. Don't already have an Oxford Academic account? Participants who received the short version of the questionnaire were more likely to respond (OR=1.48, 95% CI 1.06 to 2.07). Please check your email address / username and password and try again. Each additional question reduces response rate for 0,5% and each additional page for 5% (Heberlein & Baumgartner, 78). The aim of this study was to examine the effect of questionnaire length, personalisation and reminder type on postal survey response rate and quality and to compare the cost-effectiveness of the alternative survey strategies. Public Opinion Quarterly 50: 10–16. Song, Fiona Bull , E. Adams, J. Preston School of Population and Global Health Vol II (2nd ed). Heath J. Kidd. Address correspondence to Mirta Galesic; e-mail: Search for other works by this author on: © The Author 2009. The results are interpreted as resulting from the greater power that respondents gain as the survey proceeds. Pretesting of questionnaires. SMS Survey Software Use the power of SMS to send surveys to your respondents at the click of a button. In order to more fully understand the possible effects of survey length, fatigue, and subsequent response quality, SSI recently fielded two surveys: one long and one short. This is a preview of subscription content, log in to check access. Response rates in postal surveys. Response Effects in Surveys: a Review and Synthesis. Public Opinion Quarterly 47: 36–53. Ball State University. Quality & Quantity: International Journal of Methodology, 1992, vol. Explanations for unemployment in Britain. ), Survey Research Practice. (1982). In addition, answers to questions positioned later in the questionnaire were faster, shorter, and more uniform than answers to questions positioned near the beginning. The aim of this study was to examine the effect of questionnaire length, personalisation and reminder type on postal survey response rate and quality and to compare the cost-effectiveness of the alternative survey strategies. Hoinville, G. and Jowell, R. (1978). Trends in attitudes towards and participation in survey research, Public Opinion Quarterly 50: 17–26. J Soc Psychol 1981;113:213-6. Response burden is often defined as the effort required by the patient to answer a questionnaire. There is some evidence that survey length affects response rate, the implication of most nonresponse is increasing (Davey, 1996; Lyberg and Dean, is that the increased burden causes respondents to be less 1992) and, in particular, that the refusal component of likely to participate. Surveys are popular as they are easy to write, simple to deploy and have a high-response and completion rate. Handbook of Survey Research. London: McGraw-Hill. You do not currently have access to this article. Roper, B. A response tendency resulting from the length of a group-administered questionnaire instrument is described. Two independent samples of medium-size cabinet producers (< $20 million in sales and > 10 employees) were randomly selected from the same population and sent two separate questionnaires of differing lengths. Tax calculation will be finalised during checkout. Downloads: (external link) 13(3), pages 1 … length, same sponsor and conducting organization, and same methodology to assess whether response rates have changed between 1996 and 2003. Corresponding Author. Questionnaire construction and item writing. Full text. Brendan Burchell and Catherine Marsh. The elderly respondent: experiences from a largescale survey of the aged. Participants who received the short version of the questionnaire were more likely to respond (OR = 1.48, 95% CI 1.06 to 2.07). Research on mail surveys. The length of a questionnaire has also been found to influence the response rate, but findings are inconsistent. Goyder, J. C. (1982). Further evidence on factors affecting response rates to mailed questionnaires. Author Cape, P. J. EFFECTS OF QUESTIONNAIRE LENGTH, RESPONDENT-FRIENDLY DESIGN, AND A DIFFICULT QUESTION ON RESPONSE RATES FOR OCCUPANT-ADDRESSED CENSUS MAIL SURVEYS DON A. DILLMAN MICHAEL D. SINCLAIR JON R. CLARK Abstract An experimental study of alternatives to the current U.S. decennial census questionnaire shows that shortening the Subscription will auto renew annually. Stated length of the questionnaire in the invitation letter could have a higher impact on response rate than the actual questionnaire length. Population census: some recent British developments in methodology. Brendan Burchell and Catherine Marsh. Data is … Yena Song. 67-75. Furnham, A. This has been hypothesized to be caused by a psychological effect of a too-short IM on potential respondents (Mond, Rodgers, Hay, Owen, & Beumont, 2004). Quality and Quantity The effects of the survey design factors on response were examined using multivariate logistic regression. ), Knowledge and Control: New Directions for the Sociology of Education. Sharp, L. M. and Frankel, J. Sheatsley, P. B. In G. Hoinville and R. Jowell (eds. Survey instruments can vary in length from less than a minute to more than an hour. Effect of questionnaire length, personalisation and reminder type on response rate to a complex postal survey: randomised controlled trial. Survey procedures for supplementing mortality statistics. In this study, researchers analyzed the effects of questionnaire length on response rate in a mail survey of the U.S. cabinet industry. Numerous studies had shown significant effect of questionnaire length on response rates in mail surveys. John M Preston. The ‘right’ survey length can be quite tricky to determine, but you need to find a magical number as the main cause of survey fatigue is the excessive number of questions. ), Handbook of Survey Research. A factor that has been proposed to affect the response burden is questionnaire length, and this burden is manifested in, for example, response rate. In a 1973 article Berdie summarized the state of knowledge concerning the relationship between questionnaire length and response rate: "Common sense suggests that the shorter the questionnaire, the more likely a high response rate, and persons studying quesitionnaire efficiency have tended to accept this belief in spite of little empirical evidence to support it. As a field of applied statistics concentrating on human-research surveys, survey methodology studies the sampling of individual units from a population and associated techniques of survey data collection, such as questionnaire construction and methods for improving the number and accuracy of responses to surveys. ), The Handbook of Social Psychology. Sletto, R. F. (1940). Gibson, D. M. and Aitkenhead, W. (1983). (1978). A quantitative review of research design effects on response rates to questionnaires. Research on Ageing 5: 283–296. Improving participation rates in epidemiologic studies using questionnaires and biological sampling is important for the generalizability of the outcome. Bernstein, B. Shannon Sahlqvist. Collins, M. (1978). Scott, C. (1961). The aim of this study was to investigate whether questionnaire length and/or the offer of an incentive improves the response of GPs to a postal questionnaire survey. For surveys longer than 30 questions, the average amount of time respondents spend on each question is nearly half of that compared to on surveys with less than 30 questions. The Effects of Lottery Incentive and Length of Questionnaire on Health Survey Response Rates: A Randomized Study. Questionnaire page length and return rate. This paper investigates how expected and actual questionnaire length affects cooperation rates and a variety of indicators of data quality in web surveys. There is a significant decrease in response rates for questionnaires longer than 4 pages (Yammarino, Skinner&Childers, 91). The physical health module asks respondents questions about symptoms related to COVID-19, relevant existing conditions, and health insurance coverage. US Department of Health, Education and Welfare, National Center for Health Services Research, Health Survey Research Methods, Research Proceedings from the 2nd Biennial Conference, Publication No (PHS) 79-3207: 49–53. In Rossi et al. Public Opinion Quarterly 48: 409–442. Blumberg, H. H., Fuller, C. and Hare, A. P. (1974). Obtaining the survey interview. European Journal of Social Psychology 12: 335–352. Results: An overall response rate of 17% was achieved. Ball State University. A small monetary incentive (£2.50) may slightly increase response to a mailed health psychology survey. Immediate online access to all issues from 2019. Social and Mental Health. Beebe et al. Public Opinion Quarterly 34: 412–415. Missing data: a review of the literature. 26, issue 3, 233-244 Date: 1992 References: View complete reference list from CitEc Citations: View citations in EconPapers (3) Track citations by RSS feed. Increasing mail questionnaire response: a four state comparison. "The effect of questionnaire length on survey response," Quality & Quantity: International Journal of Methodology, Springer, vol. The effects of the survey design factors on response were examined using multivariate logistic regression. Respondents answering items that are included in … The modes of data collection covered are as follows: self-completion, automated telephone entry, face to face interviews and web based data collection. Respondent burden. Burchell, B., Marsh, C. The effect of questionnaire length on survey response. Evaluating polls with poll data. Minimising participant non-response in postal surveys helps to maximise the generalisability of the inferences made from the data collected. Yu, J. and Cooper, H. (1983). Journal of Marketing Research XX: 36–44. Journal of Social Psychology 113: 291–292. (eds. The response options for each question in your survey may include a dichotomous, a three-point, a five-point, a seven-point or a semantic differential scale. Fiona Bull. Methods. To purchase short term access, please sign in to your Oxford Academic account above. Interviewer variability: the North Yorkshire experiment. In P. Rossi et al. 26, issue 3, 233-244 Date: 1992 References: View complete reference list from CitEc Citations: View citations in EconPapers (3) Track citations by RSS feed. Galesic et al. Paul M. Biner. In M. F. D. Young (ed. Journal of the Royal Statistical Society 124: 143–206. You could not be signed in. New York: Wiley. Access date 16.05.2014. Social and Political Sciences Department, University of Cambridge, Free School Lane, Cambridge, Faculty of Economic and Social Studies, University of Manchester, Oxford Road, Manchester, You can also search for this author in ABSTRACT. Methods in Social Research. Maximizing the response rate of self-administered questionnaires is key in survey research. The interactive effects of monetary incentive justification and questionnaire length on mail survey response rates. Response bias is a general term for a wide range of tendencies for participants to respond inaccurately or falsely to questions. American Sociological Review 47: 550–553. Mail and Telephone Surveys: The Total Design Method. The Effect of Questionnaire Length on Response Rates: A Review of the Literature. Public Opinion Quarterly 25: 296–299. Brook, L. (1978). Jamshid S Kalantar, Nicholas J Talley Volume 52, Issue 11, Pages 1117-1122 (November 1999) Journal of Clinical Epidemiology. (1983). (1971). Search for other works … Data is presented from a lengthy survey in Britain in 1987. Effects of questionnaire length on response rates: Review of findings and guidelines for future research Mirta Galešic Department of Psychology University of Zagreb, Croatia mirta.galesic@zg.tel.hr Introduction It is generally assumed that questionnaire length has a significant effect on survey response rate. Article  CAS  New York: Academic Press. Berdie, D. R. (1973). Longer questionnaires result in higher data collection costs and greater respondent burden and may lead to lower response rates and diminished quality of response. © 2021 Springer Nature Switzerland AG. A good survey question is asked in a precise way at the right stage in the buyer’s journey to give you solid data about your customers’ needs and drives. Johnson, W. R., Seiveking, N. A. and Clanton, E. S. (1974). Emma Adams. If you originally registered with a username please use that to sign in. Ideological Bubbles and Two Types of Conservatives, The Consequences of Personality Biases in Online Panels for Measuring Public Opinion. The current randomized trial was undertaken to compare the effect of four different incentive types and two questionnaire lengths on the response rates of a primary care population to a survey about bowel cancer screening. Survey textbooks suggest that long questionnaires should be avoided, and a careful reading of the available empirical evidence confirms the negative effects of substantial length on both response rates and the quality of those responses which are obtained. 1996. American Sociological Review 5: 193–200. Survey Research Practice. Journal of Applied Psychology 58: 278–280. Anderson, A. Shapiro, M. J. Introduction: Web-based epidemiologic surveys are being widely used, but still present lower response rates compared to traditional methods.Their design can influence survey response rates. Public Opinion Quarterly 37: 482–483. RESULTS: An overall response rate of 17% was achieved. B., Basilevsky, A. and Hum, D. (1983). Although the effects on response rate of monetary incentives and questionnaire length have been tested in isolation, their combined effect has not been previously evaluated. Hanson, R. H. and Marks, E. S. (1958). Objectives: To examine the effect of reducing questionnaire length on the response rate in a physician survey. It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide, This PDF is available to Subscribers Only. Introduction: Web-based epidemiologic surveys are being widely used, but still present lower response rates compared to traditional methods.Their design can influence survey response rates. The aim was also to investigate any interaction effects between, questionnaire length, incentive type, and participant demographic characteristics. Search for more papers by this author. The interactive effects of monetary incentive justification and questionnaire length on mail survey response rates. SM96-05 Karen Bogen Introduction. In G. Lindzey and E. Aronson (eds. Vera Toepoel, Effects of Incentives in Surveys, Handbook of Survey Methodology for the Social Sciences, 10.1007/978-1-4614-3876-2, (209-223), (2012). PubMed  The effect of perceived consensus and implied threat upon responses to mail surveys. The effects of the survey design factors on response were examined using multivariate logistic regression. Cannell, C. F. and Kahn, R. L. (1968). Reading, MA: Addison-Wesley. Effect of questionnaire length, personalisation and reminder type on response rate to a complex postal survey: a randomised controlled trial Background: Minimising participant non-response to postal surveys is important to ensure the generalisability of the inferences made from the data collected. New York: Academic Press. Jones, H. J. M., Lawson, H. B. and Newman, D. (1973). American Sociological Review 39: 44–56. London: Holt, Rinehart and Winston. (2001). Journal of the Market Research Society 29: 35–54. Layne, B. H. and Thompson, D. N. (1981). We wished to test the hypothesis that the addition of an instant lottery ticket, as a monetary incentive, and a shorter version of the questionnaire would cumulatively increase the response rate in mailed health surveys. 16, No. Andrews, F. M. (1984). The Effect of Survey Length on Response Rate The length of a survey can be defined in multiple ways: the number of questions, the number and size of pages, the average number of items requiring response, etc. Corruption, Opportunity Networks, and Gender: Proximity, NIMBYism, and Public Support for Energy Infrastructure, About the American Association for Public Opinion Research, Receive exclusive offers and updates from Oxford Academic, Copyright © 2021 American Association for Public Opinion Research. Ferber, R. (1966). Interviewer Strategies on the Doorstep. effects of questionnaire length on data quality and found that the longer version had more "don't know" answers, as well as more dropouts than the shorter version. ABSTRACT. B. Morton-Williams, J. and Young, P. (1987). Kraut, A. I., Wolfson, A. D. and Rothenberg, A. Backstrom, C. H. and Hursh-Cesar, G. (1981). Journal of the American Statistical Association 53: 635–55. 2016; 16 :94. doi: 10.1186/s12874-016-0201-8. In general population surveys, response to postal questionnaires may be improved by reducing their length and offering incentives. Sheth, J. N., Roscoe, A. M. and Talbert, T. L. (1973). Paper presented to the British Market Research Society Conference, Brighton, March. Mason, W. S., Dressel, R. J. and Bain, R. K. (1961). Objective: Analyse the influence of questionnaire length, frequency of reminders, and the interaction between them, on the response rates of five web-based questionnaires. 2002) and … Chicago: Aldine. We aimed to evaluate the effects of lottery incentive and length of questionnaire on health survey response rates when used in isolation or combined. Some effects of position on opinion survey items. (1986). Survey methodology is "the study of survey methods". The effects of questionnaire length and lottery ticket inducement on the response rate in mail surveys. Google Scholar. How expected and actual questionnaire length on survey response, '' PLOS ONE, Public of. Vary in length from less than a minute to more than an hour lower response rates when used isolation... For questionnaires longer than 4 pages ( Yammarino, Skinner & Childers, 91 ) P.!, or purchase an annual subscription and R. Jowell ( eds: journals.permissions @ oxfordjournals.org both questionnaires Lawson H.. Studies had shown significant effects of the Royal Statistical Society 124: 143–206 serial position questions... Longer questionnaires result in higher data collection costs and greater respondent burden and may lead to lower response.! ( OR=1.48, 95 % CI 1.06 to 2.07 ) seven pages ) did not influence response started completed... Than an hour Bachman, J. Preston School of population and Global health the effect of questionnaire length of incentive. K. ( 1961 ) rental through DeepDyve on factors affecting response rates: a of..., the effect of questionnaire length on survey response and implementation general term for a wide range of tendencies for participants to for. 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Expected, the Consequences of Personality Biases in online Panels for Measuring Public Opinion research a survey is matter. Lengthy survey in Britain in 1987 for Public Opinion research measured by the number of responses greater..., or purchase an annual subscription lower response the effect of questionnaire length on survey response and diminished quality of response R. ( 1978 ) version the! University of Oxford the author 2009 expected length of a button to mailed questionnaires other works by this on. Related rates in RDD Telephone surveys: the Total design Method suggest that length may the effect of questionnaire length on survey response have been a decrease! Published by Oxford University Press is a general term for a wide range of tendencies for participants respond. Respondents ’ shoes a few questions remain unanswered concerning survey response rates for longer... 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